Looks DO matter. Don’t try and deny it, and don’t start analyzing that statement. I didn’t say “looks are the only things that matter” or “Looks are more important than personality”, because I don’t believe in either of those statements. But what I do believe in is this: as human beings we have evolved to gravitate towards people we find attractive as a potential mate. Women (and there is indisputable evidence to suggest this) look for a strong man who can take care of them and be a good father to their children. Men look for a fine specimen of womanhood who can bear children; some men don’t mind if their potential mate uses anti-ageing skin care treatment — as they interpret that to mean that they take care of themselves and are thus suitable. That’s really it. You can throw any number of other arguments in to the equation, but no amount of evolution will ever erase the core sensibilities of humanity. They are ingrained in our genes, and we are powerless to resist.

But society is changing. As time passes there are two opposing forces. There is a) the school of thought that personality matters more than looks, which is nice but faliable, and b) that we should not choose people solely based on their looks. Both of these things I have a problem with. In the first case I have a problem because, let us face facts, looks play a monumental part in the coming together of two people to begin with. In the second, I have a problem because, statistically, there is no reason to suggest that a good-looking person can’t have as good a personality as anyone else.